True story No.3 Tia Pelu

True story No.3 Tia Pelu

i love you because…

The love I have for this amazing woman is the same I shared for my mother!  And I guess in many ways she is the closest I have to a mother…for this wonderful woman, is my Tia Pelusa, my mothers sister.  My Tia is the perfect evidence that blood is thicker than water!  She proves that although I may not have grown up near her, I was always a part of her.

While I don’t wish to reveal my age (it may or may not start with a 4), I would be lucky to have spent collectively a total of 18 months of my life with this beautiful woman…yet the bond we share is closer than many who may have spent a lifetime together.  It had been 19 years since I had last seen her…and yet I felt like I was coming home.  My Tia has this special talent of making me feel so loved.  “What’s your favourite food?” she asked…”What do you wish you could eat right now?” she asked…and just like that, it was in front of me ready to eat!

your love is unconditional

My tia loves me…for me…her love is unconditional!

When I’d wake up with puffy eyes and matted hair, she would tell me I looked beautiful…when I felt silly and confused because I didn’t understand something, she would tell me how smart I was…when I’d complain because someone was rude to me, she would instantly defend me…even if I was wrong…no matter what, she would always take my side!  In her eyes, I could do no wrong.

My Tia is a powerful woman and someone I look up to.  She is someone who always has the best intentions.

I would sit for hours with her…looking over old photos and listening to her stories…many of which involved family members I only knew by name.  I especially loved listening to stories that involved my mother.  Her stories always made me laugh…and many made me cry!  But I always knew they were filled with warmth and genuine love.

I know that my mothers best friend was her sister…and for that, I will always love my Tia.


My Tia is someone I will always want on my side.

~ I dedicate this to my Tia – Maria Luisa Bernasconi

True story No.2 Monica

True story No.2 Monica

i love you because…

There are many amazing people in the world!  Strong people!  Soldiers that just keep on going, no matter what sh*t life throws at them.  You know the ones…they find strength at a time when many would give up…they can juggle everything and still manage to keep everyone happy and with a smile on their face.  When others crumble, they just shrug their shoulders and say, “what can you do…”.  I am proud to say that my beautiful cousin Monica is one of these people…and what makes it even more powerful, is that she does not even know how beautiful she is.

My family reunion continued as I made my way across the Atlantic Ocean and into Uruguay.  The last time I had visited was 19 years ago…the year after my mother passed away.  Although I found myself once again not knowing what awaited me, I was quickly reassured by my cousin’s warm embrace.  And with that, we picked up from where we had left off, 19 years of separation…erased…just like that.

you’re stronger than you know.

I know I am a better person for having my cousin Monica in my life.  She has shown me what it means to love unconditionally.  And while she may not be rich…she is far wealthier than any person I know.  She is always surrounded by her family, good friends and even strangers find themselves drawn to her.  She can turn any bad day upside down and leave you wondering why you were ever upset to start with.  She makes you realise that life is great and worth living!

I have the utmost respect for my cousin.  Every challenge that life has thrown at her has made her stronger.  She is a wonderful mother, daughter, friend and a far too good of a wife for her husband (sorry Checho, but we all know you are punching above your weight  xx).  Although our time together went way to quickly, my cousin is always in my heart.

If I can be half the woman she is, I would be very proud!

~ I dedicate this to my Cousin – Monica Victoria Allidi

True story No.1 Gus

True story No.1 Gus

i love you because…

I had decided to finally make the long overdue trip to visit my family.  It had been over 24 years since I had last seen my Cousin now living in Vienna.  My mother would tell us stories of him that were always full of love and laughter and while my Cousin was known as the ‘troubled one’ of the family, I know she had a soft spot for him.  I grew up knowing that while we were oceans apart from our family, they were always close at heart!

I had finally landed and was making my way out of the airport.  Although I was super excited, a small part of me was a little apprehensive as I was not sure what I would find.  My Cousin now had his own family…he was married to a beautiful woman who I had only seen in photos, he had two children and he had planted his roots well and truly in Vienna.  I would be a mere stranger to him and his family.  Would I be getting in their way?  Had too much time gone by?  Would he even remember who I was?  What if we didn’t recognise each other?  And then, as I struggled, pushing my suitcases around the corner…I saw him.

you welcomed me with open arms.

Instantly I felt a connection…the excitement in his step as he made his way around to me gave me all the reassurance, I needed to know I had made the right decision to visit.  He welcomed me with open arms, and gave me the warmest, tightest, and most comforting embrace.  At that moment I knew we had a bond that no matter how much time had passed it could not be broken!

Over the next week, I went on to meet his beautiful family and some of his friends.  We spend every day together.  He opened his heart and showed me a small part of his life.  We laughed until we cried, we drank coffee, we walked, we talked…and he gave me the greatest gift of all…his Time.

It was obvious why he had finally settled in Vienna.  He was truly happy!

~ I dedicate this to my Cousin – Gustavo Allidi-Bernasconi.

Planning is important.

Planning is important.

Planning is the key

You’ve finally made the decision to give that someone special a personalised gift…Congratulations.  Now the fun part begins.  Never before has the joy of giving been so rewarding for both the giver of a gift and the receiver of the gift.

Much like all good things, taking a little bit of time to plan can make all the difference.  You can even start planning while you wait for your kit to arrive.  Here are some tips to complete your kit.

Before you start

Now that you have made the decision to personalise the perfect gift for someone special, you can get started immediately.  If you are waiting for your kit to arrive and you are eager to get started, take some time to plan.

Start to think about the happy times you have spent together.  What are some of the things that remind you of that special someone?  Gather some photos, letters, or cards they may have given you.  What are the things that remind you the most of that person?  Their favourite song, their smell or even a favourite book.  Close your eyes… think of that person… what are the feelings you have?  Do they make you feel safe?  put a smile on your face?  or does it fill your heart with joy?

Don’t wait for your kit to arrive to start writing down some of the reasons!  Start a list…either on your phone, an excel spreadsheet or just in the back of your diary.  Reasons tend to come to you at any time of the day…once you start writing them down, you will be amazed how easy one leads to 5 and 5 leads to 10 and so on.

Getting started

So the day has come to start your kit.  Take some time to set the mood.  Put yourself somewhere you can spread out, you can’t be interrupted and somewhere you are comfortable.  Spread out the items you have selected to remind you of that special someone.  You are ready to experience the joy that is 365Because.

Here are some more ideas…

Grab a drink, some nibblies and put some music on.

Put your phone on silent.

Grab a few different pens…mix it up a little.

While you’ll find you get on a roll with some memories, its important to take a few breaks and walk around the house.


I hope you enjoy the experience as much as I did! xx




365Because has been a dream of mine for many years.  Now I finally share the joy that I experienced, with you.

The idea for 365 Because grew when I was searching for the perfect gift to give my sister.  Now she was someone who had everything and needed for nothing…she was someone with expensive taste and who I was sure would never remember what the gift was within a few minutes of opening it.  The truth is, whatever gift I gave her, I was likely to get it back as a gift myself, or it was bound to end up sold at her next garage sale!

So the search continued to find something that was meaningful, special and hopefully something that she could not re-gift or that would cost me a small fortune!  It was then that I found myself surrounded with things that reminded me of her, some photos (keep in mind this was the time before Facebook so I had real photos), an old birthday card, a post card she had sent me while on holidays…so I grabbed a glass of wine, my favourite chocolate and I lit a candle.

The joy of giving

I had worked on my gift for my sister for a few days.  It was a gift filled with love and many happy memories.  I knew it was something that she would treasure.  I knew it was definitely something she didn’t already have.  And I knew it was something meaningful that money couldn’t buy.

I saved my gift for last.  Watching my sister open it and seeing her face light up as she worked out what it was, made it all worth the effort!  It was just as rewarding for me giving her the gift as it was for her receiving it.  We sat and opened a few tickets, reading them out loud.  We laughed as we remembered some of the happy times we have shared over the years.

 365 Because…

I had found a healthy outlet to express my thoughts and feelings.  The kit was a way for me to say all those things I wanted to say but never took the chance, had the time or the guts!  I knew then that this was something I needed to share.

I reflected on my experience.  I worked out how I could make it better!  I then went about getting all the things to make it easy and fine tuned the process.  A kit from 365 Because has everything you need to experience the joy of giving.

Thank you

If you’re like me and always looking for something unique and meaningful to give that special someone, then 365 Because has something for you!  Just add your personal touch and let that someone know just what they mean to you with any kit from the 365 range.

i love you because…

you inspire me xx

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